We have been working with this project for over a year, consistently breaking performance records with every new launch.

Client’s Objectives

1. Build a high-quality, solvent audience in a personal blog that shows interest in the product from the first interaction.
2. Efficiently deploy a $2,500 advertising budget with a KPI of $1 per targeted subscriber.
3. Increase story reach to support course sales.

After audience acquisition, the funnel moved into a warm-up phase, followed by converting part of the audience into paid course participants.

The project has already gone through 3+ launches, with each launch increasing the advertising budget 2–2.5×.

What We Did to Achieve the Results

Having worked with the project for several months, we developed a deep understanding of the target audience and the most effective communication strategies.

At the initial stage, we:

1. Integrated into the producer’s funnel and provided strategic recommendations.

2. Conducted an in-depth target audience analysis.

3. Identified and highlighted the key advantages of the product within the existing funnel.

4. Tested 30+ creatives for audience acquisition, gaining a clear understanding of what resonates and what doesn’t

   (the crypto niche is highly competitive, especially for a 30+ audience).

5. Analyzed the first two launches in terms of ROI and audience quality, validating the scalability of the approach.

Results

• $30,000+ advertising budget deployed