We have been working with this project for over a year, which allows us to consistently improve results and test new hypotheses with every launch.

Client’s Goals

1. Attract a solvent, high-quality audience to the blog that is genuinely interested in the product from the very first touchpoint.
2. Efficiently allocate a $1,500 ad budget with a KPI of $1 per targeted subscriber.
3. Increase story reach to drive course sales.

Immediately after audience acquisition, the funnel moves into a warm-up phase, followed by converting part of the audience into course buyers.

The project has already been launched 3+ times, with each launch increasing the advertising budget by 1.5–2x.

What We Did to Achieve the Goals

Since we have been working on the project for more than three months, we have a deep understanding of the target audience, its behavior, and the most effective communication strategies.

At the start, we took the following steps:

1. Integrated into the producer’s funnel and provided optimization recommendations.

2. Conducted in-depth target audience research.

3. Identified and highlighted the product’s key advantages compared to competitors’ funnels.

4. Tested 20+ creatives over time for audience acquisition, gaining a clear understanding of what works and what doesn’t

   (the niche is highly specific — especially for the Uzbekistan geo, where audience behavior differs significantly from other markets).

5. Analyzed ROI and audience quality based on the first two launches — the numbers speak for themselves.

6. Currently continuing optimization and preparing for vertical and horizontal scaling.

Results

• 4–5x ROI on launches in the Uzbekistan geo within the trader education niche