What challenges did the client come with?

The client approached us with the goal of setting up effective advertising that would ensure:

At the start of advertising activity, the client had no landing pages, no analytics setup, and no advertising account.

What did we do to achieve the results?

  1. Conducted a competitor analysis: studied advertising approaches, offers, landing pages, and creatives. Based on this, we identified the most effective formats and messages in the niche and сформували a unique value proposition focused on an author’s methodology, discounts, support, and measurable results.
  2. Developed a high-converting landing page tailored to audience needs, with a strong offer, USP, social proof, and clear call to action.
  3. Set up analytics and conversion tracking (micro- and macro-conversions).
  4. Deeply worked on keyword semantics and launched search campaigns to capture high-intent demand. We started with manual bidding and, after collecting sufficient conversion data, switched to the Maximize Conversions strategy. Later, we tested Target CPA, which helped reduce the cost per lead.
  5. Added YouTube video campaigns to build trust and warm up the audience.
  6. Based on accumulated data, implemented Performance Max and Demand Gen campaigns, allowing us to simultaneously solve reach, brand awareness, and lead generation objectives.
  7. Introduced a funnel with a free trial lesson — testing showed that it significantly increased conversion rates (without it, performance dropped).
  8. Scaled successful campaigns, regularly refreshed creatives, and continuously optimized audiences and keywords.

Results over the entire collaboration period