What challenges did the client come with?

To find the cheapest and highest-quality audience for lead generation funnels and product sales.

What did we do to achieve the results?

1. Reviewed the funnels and provided recommendations and edits before launch
2. Developed static creatives (Instagram / designer-style), prepared technical briefs for video shooting and editing
3. Hypothesis testing
4. Analyzed and optimized ad campaigns
5. Scaled the best-performing setups

Results

VSL funnel:

• 330 registrations at $0.46
• 435 registrations at $0.72

Auto-webinar funnel:

• 746 registrations at $1.08
• 567 registrations at $1.11

Mini-course sales (₴260):

• 80 sales at $3.01 per purchase

Challenges we faced and how we solved them

1. Low lead processing quality — provided recommendations to the sales team