What challenges did the client come with?

Lead generation for funnels:

• Selling a club subscription
• Audience growth through a blog
• Growing a Telegram channel audience
• Pre-registration for investment education

What did we do to achieve the results?

1. Analyzed the target audience
2. Analyzed competitors
3. Built a detailed strategy
4. Prepared creative briefs (TOS)
5. Tested multiple hypotheses
6. Scaled and optimized ad campaigns
7. Built pre-landers for traffic to bot and Telegram channel
8. Tested different audience segments and multiple geos (Ukraine, Europe, USA, etc.)
9. Tested different funnels and offers
10. Provided recommendations to improve the bot
11. Optimized the customer journey to purchase

Results