Client’s Initial Goals

The client initially approached us with a request to acquire subscribers from Facebook and Instagram into a closed Telegram channel, where the audience was warmed up for the core product through a free crypto mini-course.

After two months of driving traffic to Telegram, we started preparing for an automated webinar funnel launch — first targeting warm traffic (the expert’s existing audience), and later scaling to cold audiences.

What We Did to Achieve the Results

1. Conducted competitor analysis within the niche, focusing on Telegram subscriber acquisition strategies.
2. Created multiple Telegram pre-landing pages to accurately track the performance of different hypotheses.
3. For the automated webinar funnel, we reused and adapted the most successful traffic combinations from the Telegram acquisition stage.
4. Tested new hypotheses and creative formats that demonstrated strong performance (e.g. webinar clips with informative overlays).

Results

Telegram Channel Traffic

• Ad Spend: $4,984.12
• Subscribers: 4,716
• Cost per Subscriber: $1.05

Automated Webinar Funnel

• Ad Spend: $28,005.32
• Registrations: 7,603
• Cost per Registration: $3.68
• ROMI: 249%

Challenges & How We Solved Them