Immediately after audience acquisition, the funnel moved into a warm-up phase, followed by converting part of the audience into course buyers.
At the start of the project, we implemented the following steps:
Integrated into the producer’s funnel and provided strategic recommendations.
Conducted an in-depth target audience analysis.
Identified and highlighted the key advantages of the product within the funnel structure.
Tested 50+ creatives for audience acquisition, gaining a clear understanding of which approaches work best and which do not
(the niche is highly competitive and especially relevant in the current market conditions).
