Client’s Goals

  1. Attract a solvent, high-quality audience to a new blog, interested in the product from the very first interaction.
  2. Effectively deploy a $1,500 advertising budget.
  3. Increase story reach to support course sales.

Immediately after audience acquisition, the funnel moved into a warm-up phase, followed by converting part of the audience into course buyers.

What We Did to Achieve the Goals

At the start of the project, we implemented the following steps:

  1. Integrated into the producer’s funnel and provided strategic recommendations.

  2. Conducted an in-depth target audience analysis.

  3. Identified and highlighted the key advantages of the product within the funnel structure.

  4. Tested 50+ creatives for audience acquisition, gaining a clear understanding of which approaches work best and which do not

    (the niche is highly competitive and especially relevant in the current market conditions).

Results

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