Client’s Objectives

1. Build a solvent, high-quality audience for a personal blog and a Telegram funnel, where warming-up and sales take place.
2. Efficient use of the advertising budget with a KPI of up to $1 per targeted subscriber.
3. Measure performance metrics of the first launch using this business model.

What We Did to Achieve the Results

1. Integrated into the producer’s existing funnel and provided strategic recommendations.
2. Conducted an in-depth target audience analysis.
3. Identified and emphasized the key advantages of the product within the funnel.
4. Created a detailed setup and launch map.
5. Developed 4 core hypotheses for audience acquisition.
6. Built a pre-landing page and connected analytics systems to properly train the pixel.
7. Tested 30+ creatives for audience acquisition, gaining a clear understanding of what works and what doesn’t.

Results

• $0.55 per targeted subscriber
• Direct messages generated immediately after ad launches were not included in the calculations
• $1,000+ advertising budget deployed

Screenshots from ad accounts are no longer available; however, working chats and partial visual confirmations are provided below.

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Ad Moderation Challenges

Developed an internal system for manual creative review and validation/ Identified patterns that trigger moderation issues and adjusted creatives accordingly. Implemented pre-launch checks that allowed campaigns to run stably without account or creative blocks